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Saturday, March 28, 2009

Amazon hedging its bets on video streaming strategy

Online retail giant Amazon.com Inc. is ramping up its Video on Demand business of streaming movies and TV shows from the web, and this week confirmed plans to offer titles in high definition this year.

Amazon offers the streaming video for purchase or rent. But it is also quietly experimenting with an entirely different business model for video through its Internet Movie Database (IMDb) website.

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